Digital Director

Москва
Полный день
Маркетинг

Mars Wrigley is looking for Digital Director

Responsibilities:

  • Create a 3-year Digital communications strategy for the segment satisfying the needs of different subcategories;

  • Establish Digital ICP for all Mars Wrigley brands delivering exact growth plans for our brands yearly;

  • Find right partners (agencies) and manages right delivery of categories’ activities and measures results of campaigns to feed into strategy;

  • Step change conversions for Mars Wrigley in Digital (excl. e-com operations) to find longer term solutions for optimized media reach;

  • Structure and systemize usage of digital channels cross all brands;

  • Drive ROI of digital media and propose strategies for further optimized reach with current A&CP budget;

  • Liaise with Global Media team to develop and deploy best practice and test and learns;

  • Drive innovation agenda: neuromarketing, DMP, innovative targeting, offline to online measurement, attribution modeling.

Requirements:

  • Great understanding of digital media;

  • 3-5 y+ experience in digital within leading companies (well-known by digital cases) or within top-digital agencies;

  • Fluent English;

  • Higher Degree;

Terms:

  • Work in international environment;

  • Competitive Salary;

  • Extended social package;

  • Annual bonus;

  • Sick leave is compensated by the company;

  • Meal compensation;

  • Open office environment;

  • Opportunity to work with team of professionals.